Leading a group through an innovation project is a challenging process that is much different than other types of work. And in his funny, fascinating, and often interactive talks, he makes Lego’s success a case study any company can use to grow and evolve-and become iconic. “Any manager can learn from these lessons,” writes Forbes. Throughout Brick by Brick-named one of the Best Books of the Year by Fortune and Strategy + Business-Robertson presents the strategies Lego used to become a customer-driven, full-spectrum, open, and adventurous brand. Once that was in place, the company re-emerged more powerful, resilient, and inventive than ever. Lego needed an entirely new system of processes, tools, roles, and policies that governed creative thinking. Why didn’t newly developed products and businesses-including theme parks, computer games, electronic toys, and clothing-save the company? The answer wasn’t just innovation-it was innovation management. Advice from innovation experts almost led the company to ruin, and the future looked bleak for one of America’s most iconic brands. The company failed to adapt to the revolutionary changes in children’s lives and began sliding into irrelevance. In his previous book Brick by Brick, Robertson gave the definitive account of one of the most profound business transformations in recent memory.
0 Comments
Leave a Reply. |